By Ray C. Anderson
In 1994, Ray Anderson was once 60 years outdated and on the best of his video game as founder and CEO of Atlanta-based Interface, Inc., a modular carpet corporation that makes these shrewdpermanent carpet tiles that you could be have underfoot on your workplace or coveted through the company's residential model, FLOR.
That was once 17 years in the past - prior to 'green' was once the compelling enterprise primary that it really is this day (for reference, oil used to be then $18/bbl), and admittedly, the surroundings was once nowhere on Ray's radar. An Interface affiliate requested Ray to offer a speech to a job strength that used to be forming to reply to buyer issues approximately environmental affects, and notwithstanding he had no longer a clue what he might say, he permitted. As the date for the speech grew nearer, he started to sweat -- after which Paul Hawken's publication, The Ecology of Commerce, landed on his table. The relaxation is eco-friendly company historical past -- Ray learn the publication (he's referred to as it a 'spear within the chest' epiphany), his outlook used to be greatly remodeled, and he gave a speech that may placed the petroleum-dependent carpet corporation on a route to 0 environmental footprint.
What's occurred within the intervening years has made Interface the poster baby for eco-friendly enterprise, and Ray's turn into a little an eco rock famous person. He ditched his gas-guzzling Jaguar in prefer of a Prius, equipped an off-the-grid domestic, and this present day, at seventy six, his lifestyles is substantially diverse than what he could have imagined for himself at age 60. This is his story.